Powerful Digital Video Clips Outperform Broadcast Media
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The Dangers Of Over Thinking The Obvious
Just a few months ago there was nobody making commercials to support their brand. In fact, in the Midwest it was somewhat of a hard sell. This idea of creating an "instant" commercial to support a product or a service seemed a bit daunting. The concept was too remote to be taken seriously. But since September 2007 this has all radically changed.
I first attended the LBN, (Local Business Network) from an invitation of mine from a colleague. I was of course winded after a trip to New York City and had a bit of a sinus infection. I didn't take a close look at the topic of that morning's breakfast network meeting. The presentation centered around the idea of getting a group of people together and cutting video commercials and then putting them on a low wattage television station. I sat there with a complacent smile on my face and watched the proceedings.
I couldn't help but grin after knowing I had just come back from the Digital Life conference at the Javits Center in New York City. I had just seen technology clock in at the speed of light and had come across many different styles of Web 2.0 tools and services. These included shooting digital video and then distributing it on a whole network of channels via http://www.HelloWorld.com. This technology would allow you to send out video emails, your own web tv shows, and a whole host of subscription options where consumers could pay you to view your content. Now I had to sit here and watch this presentation about getting your own commercial off the ground using traditional equipment and going through a television station. There would be traditional fees associated with this including buying your own airtime.
Web Video Comes Of Age In 2008
As I sat listening to this presentation I had my own commercial ready and processed in my own pocket. I carried my commercial in a video IPOD. I viewed this product as the ULTIMATE business card because it carried...
Where can I research more about the pros and cons of getting a company car for my small business?
I have a small graphic arts business and am thinking about getting a company car. It's not for status but for functionality (right now my personal car is a 97 and isnt roomy or dependable enough for moving around equipment). I was thinking something along an scion xb as it could easily be car wrapped and I would have a mobile advertisment (instead shelling out MUCH more in adds in newspapers and magazines).
I want to make sure I make an educated decision on this, but I need help as to where I should focus my research. Would I finance it in the company name? What about car insurance? Should I talk to my accountant and get ideas about taxes and depreciation?
If you are established I would simply recommend that you consult your accountant.
If your are not established I would recommend the following:
1) By the car in your name: Works out better if the company fails. You will not need business insurance, $$$$$$$!
2) Use standard insurance unless you are hauling people. Do what ever you have to do NOT to carry business clients. Have them meet you somewhere. If you are going to carry clients then you need business insurance. Other then that if you had an accident then that's all you have is an accident. But if you have clients then you better have business insurance. I do not carry clients and I do not carry business insurance. Which maybe a good reason not to rap your vehicle.
3) Basically the IRS either allows your to claim all your receipts...gas, maintenance, insurance, etc...or you can just take the mileage write off. I would recommend the mileage write off. All you do is keep track of your mileage and then at the end of the year you just give that to your tax preparer and your done. Remember that the IRS does not allow you to write off personal miles or miles to the office...everyone has to get to work.
4) You need to consider whether to buy or lease. If you lease you can write off the amount of the lease...opposed to a % of the purchase price and I think that is only for 3 years (worth of depreciation.) Be careful if you lease. Leasing fits my business needs great but that can be a monkey on your back if leasing is not good for you. In reference to miles, get at lest 15,000 per year and if you think you are going to need more then buy them up front. If you buy them at the beginning of the lease they are a fraction of the price as opposed to buying them at turn in.
Hope I was helpful. I recommend that you talk with a tax professional in your state.
The site below -- I thought it might interest you, a graphic arts person.
I have learned to keep business simple...word of mouth is still the best...it just takes time!
Remember this one word...integrity.
Best of Luck & God Bless!
Gav's EV Conversion 1 - Towing the Donor Car
Visit www.EVsecrets.com & grab my new EV Conversion book + video package! The journey to convert an old gas car to electric starts here! I' ...
GM's New Leaders: Ambitious For Change
ShareWhen Fritz Henderson abruptly resigned earlier this month as CEO after failing to get a vote of confidence from GM's new board of directors, chairman and acting CEO Ed Whitacre wasted no time in elevating a team of young executives to power positions, among them Mark Reuss, 46, named president of GM's North American operations, and Susan Docherty, 47, named vice president of sales and marketing, making her the most influential female executive in the company's 101-year history.
Some of what the new leadership is saying sounds familiar, such as Reuss's assertion that GM can't afford more talk about being merely "competitive" with Asian carmakers but instead must build "the best" vehicles. He also probes deeper: "We have to rebuild our relationships with customers," says Reuss, who was in charge of GM's engineering organization before his promotion and now openly volunteers that he is disappointed by GM's poor showing in the recent Consumer Reports rankings of vehicle quality and dependability. Reuss blames the bad rankings on an internal GM culture in which employees were afraid to challenge the status quo or even make suggestions. "That has to change," he says.
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smart home research -- Conquestadors
bodystorming how teenage kids are in the car when a parent tries to talk to them heee heee
smart home research -- Conquestadors
bodystorming how teenage kids are in the car when a parent tries to talk to them heee heee
smart home research -- Conquestadors
bodystorming how teenage kids are in the car when a parent tries to talk to them heee heee
smart home research -- Conquestadors
bodystorming how teenage kids are in the car when a parent tries to talk to them heee heee
smart home research -- Conquestadors
bodystorming how teenage kids are in the car when a parent tries to talk to them heee heee